The $64,000 Question is an American game show broadcast from 1955–1958, which became embroiled in the scandals involving TV quiz shows of the day.  The $64,000 Challenge (1956–1958) was its popular spin-off show.

The $64,000 Question premiered June 7th, 1955 on CBS-TV, sponsored by cosmetics maker Revlon and originating from the start live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54).  The first contestant on the show was Thelma Farrell Bennett, a housewife from Trenton, New Jersey who failed to make it to the first plateau but won a 1955 Cadillac convertible.