Ford Television Theater – ThrowbackMachine.com

Ford Television Theater

Ford Theatre, spelled Ford Theater for the radio version and known as Ford Television Theatre for the TV version, was a radio and television anthology series broadcast in the United States in the 1940s and 1950s.

At various times the television series appeared on all three major television networks, while the radio version was broadcast on two separate networks and on two separate coasts.  Ford Theatre was named for its sponsor, the Ford Motor Company, which had an earlier success with its concert music series, The Ford Sunday Evening Hour (1934–42).

The first Ford Theatre on U.S. television appeared on October 17th, 1948, near the dawn of regularly scheduled prime time network programming.  It was an hour-long drama, broadcast live, as was most television of the era.  This series used primarily Broadway actors.  The program began as a monthly series, switching to bi-weekly a year later, in alternation on Friday nights at 9pm Eastern time with the 54th Street Revue. During this period, programming included adaptations of Little Women, with June Lockhart and Kim Hunter, and One Sunday Afternoon, with Burgess Meredith and Hume Cronyn.  During the following season, the final season for the program on CBS, the alternation in the same time slot was with Magnavox Theater.
A half-hour filmed Ford Theatre returned to the airwaves on NBC for the 1951-52 season on Thursday nights at 9:30pm Eastern.  At this time production was moved from New York to Hollywood, and featured actors based there rather than on Broadway.  Some of these programs were comedies instead of dramas.  Performers appearing during this era included Frank Bank, Scott Brady, Claudette Colbert, Charles Coburn, Ed Hinton, Peter Lawford, Ida Lupino, Thomas Mitchell, Karen Sharpe, Ann Sheridan, Barry Sullivan and Beverly Washburn.  Also appearing for the first time together were Ronald Reagan and Nancy Davis, in an episode entitled “First Born”, which first aired on February 3rd, 1953.  In October 1954, Ford Theatre became the first network television series to be filmed regularly in color.  After four seasons on NBC, the program was shown for a final season on ABC during the 1956-57 season.  The time slot was changed to Wednesdays at 9:30pm. The last prime time broadcast of Ford Theatre was on July 10th, 1957.

 

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